Martin Powers
Spinner's Seafood Steak & Chophouse
Gold Beach Oregon

"If you own a restaurant ... you MUST contact DinerMagic and get a web presence immediately!"
Sandi Stokes, Marketing Associate, Sysco Portland, Inc.

"You have a great answer for the customer... easy to use ... easy on the pocket and gives them many solutions..."
Matt Kincade
Distributor Sales Rep Pacific Seafood
Clackamas, Oregon

"As a Chef for 15 years, ... I am very impressed by this program ... wish it had been available when I was still operating kitchens"


How can I purchase DinerMagic?

We accept all major credit cards as well as PayPal.
Is this a program where I have to design my own website or my own menu?

With DinerMagic, we do 100% of the website design and menu layout. All you do is use it - or edit it... anytime, anywhere.
Nothing! That's right, performance upgrades of will not cost your clients anything more than what they originally paid. Because DinerMagic is web-based, they won't receive any software... to load onto their computer.
How can DinerMagic help my bottom line?

Many restaurant owners do not realize that by not changing their prices when their food costs go up, they are losing money...
What is DinerMagic?

DinerMagic is a fully-interactive restaurant website...that lets you edit any and all menu items. Simultaneously updates the online menu on your website as well as your printed PDF menu!
How much does it cost?
A single license... is just $495. The monthly service charge for... support, unlimited access to your site & menus, web hosting / management and optimization, is just $29.95... about $1 a day.
What can I do when people leave negative reviews on online restaurant review sites?

When people unfairly leave negative reviews, there is not much that you can do... However with DinerMagic...

How long does it take to learn... DinerMagic?

DinerMagic is so simple to use that it will take no more than 30 minutes to learn how to perform every step... There isn't even a user manual because you don't need one!
I only update my menus once or twice a year. Why should I do it more often?

Menu pricing should be reviewed regularly with the pricing of each menu item measured against its costs. This is the only way...
How is DinerMagic different from other Menu Design companies?

We have experienced restaurateurs on our staff and we support other local restaurants, so we really know the restaurant business!
How do you change your menu prices?

Do you use tacky-looking Wite-Out correction fluid to change your menu prices? With DinerMagic, your updated pricing looks like the original...

Case Studies

Restaurant: Cafe Kitanishi, Brookings OR

It feels good that we are in control and can manage both our menus and website ourselves. And best of all, you don't have to be a computer expert to use it...
La Flor De Mexico
Brookings, Oregon

We hired a profession- menu designer... every change we had to make took weeks... to make it to the menu. With DinerMagic, it only takes us a few minutes.
How can restaurants stay profitable when they can't control rising food costs? Here's how one DinerMagic customer adjusted its menu price for 1 item and saved more than $1000 in only 8 months! More than enough to pay for DinerMagic! ...
DinerMagic Affiliate: Bob

Read the story of how DinerMagic helped save the career of one food service sales rep
... and also helped him to earn his company's Top Salesman of the Year award.

Case Study

 Restaurant name

 Café Kitanishi

 Contact & Title

 Beth Wong


 632 Hemlock Street 

 City, state, ZIP

 Brookings, OR 97415

 Phone number

 (541) 469-7864

 Fax number

 (541) 469-1847

 E-mail address


 Web site address



Restaurant profile

Café Kitanishi had a modest beginning as an internet cafe in 2001 and has grown into what has been called "one of the finest Japanese restaurants and sushi bars in the entire Pacific Northwest".  We are located in Brookings, Oregon and recently opened at a second location in Gold Beach, Oregon.  In addition to sushi, we offer the freshest sashimi (flown in from Hawaii) and a full menu of traditional Japanese-Asian lunch and dinner entrees.  We also offer a unique selection of espresso drinks and homemade pastries.  Check out our menus online.



Being the owner/operator of my first restaurant, I spend most of my time cooking in the kitchen or managing the staff and the inventory.  Any spare time would be spent experimenting with new recipes or catching up with other operational tasks.  Since my husband was more familiar with computers, he helped me put together our simple one-page menu, which also serves as our takeout menu.  I also depended on him to make any changes--and there were many, especially during our restaurant's startup.  Then I found out about DinerMagic, a program for restaurants being developed by a local company.  They were still in the development stage and offered us the opportunity to be one of their beta testers for their product.  I asked Jeryl, one of our waitresses, to try it out.  I am happy to say that it everything that we could have ask for.  I always wanted to have classier-looking menus, but they were so expensive to have designed and it was not easy to make changes.  But now I finally have professional-quality lunch and dinner menu to show off to my customers.  And the neat part is that all three menus, including our takeout menu, are all updated at the same time.  To top it off, we have a really neat restaurant website that has our menus listed too!


Situation Analysis

When we started the internet cafe, we hired a local web designer to design our website.  It was pretty simple because we only served espresso and pastries.  However, our customers wanted more.  And I started offering some of my asian cooking.  There were a few Chinese and Thai restaruants in the area, but no Japanese restaurant within a 3-hour radius of Brookings.  My husband's grandmother taught me how to make sushi years before, and I decided to try that.  Before long, "Sushi Friday" became a hit!


However, as the demand grew to full lunches and dinners during the week, so did our menu.  Menu management was becoming a nightmare for my husband.  We looked into hiring a professional menu designer and web designer.  Hiring one or the other was going to be expensive enough.  But we couldn't find one that did both or who were willing to work with each other.  It was really frustrating!


That's when we heard about DinerMagic.  At last!  A solution to our problem.  Not only did it address both our menu and website redesigns, but it did so very affordably--only "a dollar a day", as their slogan says.  This was exactly what we needed.  It is a wonderful product and very easy to use.  I highly recommend it to other restaurateurs.


Investigation and Evaluation

When I was looking for a better solution to our menu management problem, I did find several menu designers.  But most were far from our rural location and I would have had to make an appointment and travel to Portland or the San Francisco Bay area.  Since we both had full-time jobs, this was not really practical.  Also, the prices that these menu designers were quoting was very high.  When I looked at what was available online, I did find some menu-creator software programs, and services that offered artwork and templates on a subscription basis.  But I would have had to learn how to use them and design my own menus myself.  I had neither the time or desire to do that.  Also, they really didn't offer much more than what my husband already did for me.  As far as my website, I would have had to contact the original designer of our internet cafe menu. to redesign it.  Or I would have to hire another and start from scratch again.  Both options were also going to be expensive.



Northwest Technical is a small local Internet Services Provider, and they were developing a software solution for restaurants.  When I saw their demo, I was sold.  Why nobody else has come up with this idea before, is unbelievable. 



We can even change out the photos on both the website and the online menu very easily and without additional cost. We now can tell our guests to check us out any time, to share their comments with others and to watch for our current activities and specials at our site: www.cafekitanishi.com.  It feels good that we are in control and can manage both our menus and website ourselves. And best of all, you don't have to be a computer expert to use it.  The fact that DinerMagic is easily accessible anytime and is affordable made my decision easy.

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