Testimonials


Martin Powers
Spinner's Seafood Steak & Chophouse
Gold Beach Oregon

"If you own a restaurant ... you MUST contact DinerMagic and get a web presence immediately!"
Sandi Stokes, Marketing Associate, Sysco Portland, Inc.

"You have a great answer for the customer... easy to use ... easy on the pocket and gives them many solutions..."
Matt Kincade
Distributor Sales Rep Pacific Seafood
Clackamas, Oregon

"As a Chef for 15 years, ... I am very impressed by this program ... wish it had been available when I was still operating kitchens"

FAQs


How can I purchase DinerMagic?

We accept all major credit cards as well as PayPal.
Is this a program where I have to design my own website or my own menu?

With DinerMagic, we do 100% of the website design and menu layout. All you do is use it - or edit it... anytime, anywhere.
Nothing! That's right, performance upgrades of will not cost your clients anything more than what they originally paid. Because DinerMagic is web-based, they won't receive any software... to load onto their computer.
How can DinerMagic help my bottom line?

Many restaurant owners do not realize that by not changing their prices when their food costs go up, they are losing money...
What is DinerMagic?

DinerMagic is a fully-interactive restaurant website...that lets you edit any and all menu items. Simultaneously updates the online menu on your website as well as your printed PDF menu!
How much does it cost?
A single license... is just $495. The monthly service charge for... support, unlimited access to your site & menus, web hosting / management and optimization, is just $29.95... about $1 a day.
What can I do when people leave negative reviews on online restaurant review sites?

When people unfairly leave negative reviews, there is not much that you can do... However with DinerMagic...


How long does it take to learn... DinerMagic?

DinerMagic is so simple to use that it will take no more than 30 minutes to learn how to perform every step... There isn't even a user manual because you don't need one!
I only update my menus once or twice a year. Why should I do it more often?

Menu pricing should be reviewed regularly with the pricing of each menu item measured against its costs. This is the only way...
How is DinerMagic different from other Menu Design companies?

We have experienced restaurateurs on our staff and we support other local restaurants, so we really know the restaurant business!
How do you change your menu prices?

Do you use tacky-looking Wite-Out correction fluid to change your menu prices? With DinerMagic, your updated pricing looks like the original...

Case Studies


Restaurant: Cafe Kitanishi, Brookings OR

It feels good that we are in control and can manage both our menus and website ourselves. And best of all, you don't have to be a computer expert to use it...
La Flor De Mexico
Brookings, Oregon

We hired a profession- menu designer... every change we had to make took weeks... to make it to the menu. With DinerMagic, it only takes us a few minutes.
How can restaurants stay profitable when they can't control rising food costs? Here's how one DinerMagic customer adjusted its menu price for 1 item and saved more than $1000 in only 8 months! More than enough to pay for DinerMagic! ...
DinerMagic Affiliate: Bob

Read the story of how DinerMagic helped save the career of one food service sales rep
... and also helped him to earn his company's Top Salesman of the Year award.

Menu Design FAQs

There is an old saying that “pictures are worth a thousand words”. There’s another old saying among designers that “pictures lie.” So are some considerations that should be addressed before deciding to use images--photos and artwork--in a menu. And remember, we’re talking about “in” the menu--as in “inside”--menu cover art is a totally different subject.


Using Clip Art
Clip art is non-photograph artwork that is ready-made, ready to use. The name comes from the days when graphic artists would buy books of art, cut or “clip” out the piece of art from the pages and paste (using real glue) it into the piece they were working on.  Now the majority of clip art is created and delivered electronically. Most clip art falls into a certain style of very simple design, often cartoonish in nature, even cutesy. Some clip is considerably more detailed, even rendered from photographs.

So, should you use clip-art inside your menu? The easiest answer is no-- use absolutely no clip art. Because clip art tends to look amateurish, it makes your menu look amateurish; and your restaurant is often judged by your menu. The last thing you want is for someone to make a decision about your place of business based on a cheap piece of clip art.

But as always, there are exceptions. Depending on the theme of a restaurant, some artwork my be acceptable. Very casual or even regional restaurants may use art with good results--again it has to do with customer expectations. If for example you’re eating at a diner in the great American Southwest, a menu with hats and boots, lariats, saddles, and longhorns decorating the menu might be appropriate--even helping with setting the theme of the restaurant. But you wouldn’t use this approach in a more formal setting. Remember that customers are going to judge your restaurant based on what you present to them. Don’t let them judge you based on cheap artwork.


Using Photos
Let’s discuss this a little as this tends to be an area of some debate. First, let’s make it clear that we’re talking about food or menu item images inside the menu. Decorative images such as local geological features like mountains and rivers, cars, antiques, old stuff, original artwork, etc., is part of the menu layout and is another topic of discussion alltogether.

The difficulty in using photos in a menu lies in that images of food tend to be deceiving and the public knows it. Have you  ever ordered a burger at a fast food place and had it look like the one pictured on that big poster in the window or menu board? Nope. Photos raise expectations and when they don’t deliver, do more damage by creating negative feelings. Can we say “ripped off?” Many do.

Now that’s not to say that realistic pictures aren’t acceptable, but getting real pictures isn’t easy, or necessarily cheap. It takes skill, some training, the proper equipment--cameras, lighting, computer and software-- and an investment of time and money to produce good food images. You know that there are wedding photographers, baby photographers, portrait photographers--all specialists in their fields? Did you know that there are food photographers as well? Getting good food photos from an inexperienced photographer is about as likely as an inexperienced photographer taking good photos at a wedding--it could possibly happen. But do you want to bet your restaurant’s reputation on it? Probably not. Poor, or worse, bad photos, will do more damage to your restaurant than no photos.   

So realistic pictures are probably beyond the capability of most smaller restaurants and probably will not give a positive return on your investment. Larger chains do photos however: Applebees, Denny’s, etc., but they have the resources to obtain professional images, then they try to drill into their staff the importance of making sure that the food looks like those pictures. So yes, photos do work for them. Interestingly though, few fine dining restaurants use images in their menus.

Some restaurants culturally prefer photos, Japanese, for one. Other restaurants may feature a unique dish, one that perhaps cannot be easily described or is simply beyond the scope of explanation. Here an image or two might be appropriate. Again, use a good photo, well taken, but most importantly that it represents the food faithfully. Remember that the food must stand up to the image--it must look like the image as well.

Do not use stock photography images--images you can purchase from internet image brokers--in your menu unless your food looks exactly like the photo you are buying. When you use an image that portrays your dishes differently than you actually serve, you are setting your customer up for a letdown--and disappointment. And disappointed customers tell their friends, and rarely return.

So the answer to the question, “should I use photos in my menu?” is, maybe. For specialty items, ethnic or unfamiliar food items, possibly. For casual restaurants, possibly. But with the difficulty and costs of getting good quality food pictures as well as keeping the finished prepared product up to the photo’s standard, it might be better to concentrate on other features of the menu to entice your customers to spend more.

On the other hand, if one does have the capability of producing quality photographs and can control the dish to the level of the photograph, photos can be good for certain menus.

For further reading:
http://en.wikipedia.org/wiki/Food_photography

Some of the best tutorials you’ll find on the web:
http://www.foodportfolio.com/blog/

Free ebook on taking photos
http://www.learnfoodphotography.com/download-food-photography-ebook/


< Return to Menu Design FAQs >