Martin Powers
Spinner's Seafood Steak & Chophouse
Gold Beach Oregon

"If you own a restaurant ... you MUST contact DinerMagic and get a web presence immediately!"
Sandi Stokes, Marketing Associate, Sysco Portland, Inc.

"You have a great answer for the customer... easy to use ... easy on the pocket and gives them many solutions..."
Matt Kincade
Distributor Sales Rep Pacific Seafood
Clackamas, Oregon

"As a Chef for 15 years, ... I am very impressed by this program ... wish it had been available when I was still operating kitchens"


How can I purchase DinerMagic?

We accept all major credit cards as well as PayPal.
Is this a program where I have to design my own website or my own menu?

With DinerMagic, we do 100% of the website design and menu layout. All you do is use it - or edit it... anytime, anywhere.
Nothing! That's right, performance upgrades of will not cost your clients anything more than what they originally paid. Because DinerMagic is web-based, they won't receive any software... to load onto their computer.
How can DinerMagic help my bottom line?

Many restaurant owners do not realize that by not changing their prices when their food costs go up, they are losing money...
What is DinerMagic?

DinerMagic is a fully-interactive restaurant website...that lets you edit any and all menu items. Simultaneously updates the online menu on your website as well as your printed PDF menu!
How much does it cost?
A single license... is just $495. The monthly service charge for... support, unlimited access to your site & menus, web hosting / management and optimization, is just $29.95... about $1 a day.
What can I do when people leave negative reviews on online restaurant review sites?

When people unfairly leave negative reviews, there is not much that you can do... However with DinerMagic...

How long does it take to learn... DinerMagic?

DinerMagic is so simple to use that it will take no more than 30 minutes to learn how to perform every step... There isn't even a user manual because you don't need one!
I only update my menus once or twice a year. Why should I do it more often?

Menu pricing should be reviewed regularly with the pricing of each menu item measured against its costs. This is the only way...
How is DinerMagic different from other Menu Design companies?

We have experienced restaurateurs on our staff and we support other local restaurants, so we really know the restaurant business!
How do you change your menu prices?

Do you use tacky-looking Wite-Out correction fluid to change your menu prices? With DinerMagic, your updated pricing looks like the original...

Case Studies

Restaurant: Cafe Kitanishi, Brookings OR

It feels good that we are in control and can manage both our menus and website ourselves. And best of all, you don't have to be a computer expert to use it...
La Flor De Mexico
Brookings, Oregon

We hired a profession- menu designer... every change we had to make took weeks... to make it to the menu. With DinerMagic, it only takes us a few minutes.
How can restaurants stay profitable when they can't control rising food costs? Here's how one DinerMagic customer adjusted its menu price for 1 item and saved more than $1000 in only 8 months! More than enough to pay for DinerMagic! ...
DinerMagic Affiliate: Bob

Read the story of how DinerMagic helped save the career of one food service sales rep
... and also helped him to earn his company's Top Salesman of the Year award.

DinerMagic FAQs

How can DinerMagic help my bottom line?


Like most restaurant owners or managers, updating your menus is almost as bad as a visit to the dentist.  You would much rather spend time being creative in the kitchen or working on just about any other task, than updating your menus.  That's is why most of us only do it once or twice a year.  Or we delegate it to someone else - like one of our wait staff, or perhaps our Food Service Distributor Sales rep, if they offer to do it for us.   

Procrastination aside, many restaurant owners do not realize that, by not adjusting their prices when their food costs go up, they are losing money - every day.  When they see their bottom line shrinking, what do they do?  Business 101 would tell them that, when their costs increase, they must increase their prices in order to maintain their profit margins.  Instead, many will wait until the next time they need to order new menus, and then they will pay another $1000 to their menu designer to update their menu, hoping that their customers will not be shocked because they had to raise the price 30% from the previous menu.  Or, some restaurant owners will try to make up for the increased costs by serving smaller portions.  That remedy usually backfires with unhappy customers.  You don't fool your customers.  And your margins still shrink.  The only constant is that your food costs continue to rise.

This is where DinerMagic can help.  When you are able to make incremental price increases on a few items, it has been proven that most customers will never notice.  Even over a period of six months to a year (the average interval most restaurants update their menu prices) if you incrementally raised your price every other month or so, most customers will not notice.  Even if they did, the small percentage increases would not shock them.  In advertising, this phenomena has been called "gradualism" or "incrementalism".  How effective is this?  Do you notice incremental price increases at the gas station?  That's what oil companies do when every time you fill your tank.  Is this misleading?  No.  It's smart advertising.

DinerMagic can not only help you maintain your profit margins, it can help you to increase them by allowing you to adjust your menu prices whenever you want.  Restaurant owners need to change their thinking and learn to take advantage of a tool like DinerMagic.  Ask your Food Service Distributor Sales rep to analyze your menu and break down your food costs for each of your menu items.  Most will do this for you free of charge.   Then, when you know how much you are making with each meal that you serve, you can use DinerMagic to quickly and easily adjust your menu pricing when your food costs increase.

Smart restaurant owners realize that, especially in today's economy, you need to understand your food costs.  But you also need to have a clear understanding of your bottom line.  There is a reason why 95% of all restaurants close their doors within 5 years.  You need to be able to make adjustments in what you charge your customers - not once every six months or once a year, but at least on a monthly basis.  DinerMagic will let you do this easily and painlessly.  Your food costs are increasing each week.  If your menu prices don't follow suit at least at the same rate, you are losing money.  It is as simple as that.

Why not ask your food service sales rep to review your menu with you and see what each of your menu items are costing you.  Then compare your costs with what you are charging on your menu.  If you need to make adjustments, DinerMagic can help you to do so quickly and affordably. 

While you are at it, ask your food service provider if they are an authorized DinerMagic Affiliate and if they would be willing to setup a DinerMagic account for you?  Some may even offer to manage and print your menus for you, perhaps for a small charge.  Smart food service providers will be happy to do this for you.  If they do, you will not have to do something you "hate" anymore.  Instead, yours will likely be among that 5% of restaurants that will not only survive, but who will thrive in today's economy.

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